Current Event

The current event I chose was the self tying shoes.  Nike has recently came up with a new shoe called the Nike Hyperadapt 1.0 and they are shoes that tie themselves.  This shoe is very expensive but it has a good purpose.  It sells for $720 but it has new technology to tie the shoe by itself. This shoe can help disabled people with everyday activities like tying shoes.  Also this shoe is opens up a whole new market because its only a matter of time before other shoe companies make their own self tying shoes and that is how it connects to marketing.  This will also create competition within the market.




Source: http://time.com/4572079/best-inventions-2016/